Here are 15 things YOU need to know about how to use a blog to make money…
Tweet In the last article ‘The secret of how to use a blog to make money is…‘ we teased you with some information about how a business blog can engage your current More »
The secret of how to use a blog to make money is…
Tweet Did you know that companies who have business blogs: Have 55% more website visitors Get 97% more inbound links Have 434% more indexed pages Simply, by creating a blog for your More »
Here is an early Valentine’s Day present from us to you
Tweet Saint Valentine’s Day, which is now known simply as Valentine’s Day, was originally created to honour a Christian martyr called Saint Valentine. It is a day on which lovers express their More »
EVE User Group – PADI Europe, Middle East and Africa
Tweet Join PADI / EVE Users from around the world to learn and share knowledge about PADI’s Marketing Management Sofware for the business of diving. Register for a session now by clicking a More »
How to become a PADI Rebreather Instructor Trainer
Tweet How to become a PADI Rebreather Instructor Trainer PADI Rebreather Instructor Trainers teach the PADI Rebreather Instructor Courses on the specific unit they qualify on. 1. Before you can be an More »
Category Archives: EVE
Here is an early Valentine’s Day present from us to you
Saint Valentine’s Day, which is now known simply as Valentine’s Day, was originally created to honour a Christian martyr called Saint Valentine. It is a day on which lovers express their love for each other by presenting flowers, gifts and cards. We love you so we thought we would send you an ealry Valentine’s Day present which will help you to make more money.
Now how many of your customers are going to forget about Valentine’s Day and at the last minute struggle to think of a special present for their loved ones?
Well we have a created a template ‘Valentines Day’ email for you to send to your customer database which suggests the PADI Discover SCUBA Diving (DSD) course or other diving gifts as a way for the customer to win brownie points with their loved one and maybe even get a new diving buddy.
Not only that but we have created a BRAND NEW dedicated Email Template Library and a recorded webinar about how to ‘Create Engaging Emails’ – emails that a customer will want to open and then follow a call to action so you can make a sale. To help you get more customers and make more sales please click the following link ‘Creating Engaging Emails Toolbox‘ and after completing a 60 second eSurvey you will get access to all of these new tools for your business. We love you and we know you will love this!
The importance of emails to your business…
According to the ‘Stunning Social Media Statistics‘ blog post (09/2011) by the Social Media blogger Jeff Bullas, 1 in every 9 people on Earth is on Facebook and there are an average of 190 million Tweets sent on Twitter everyday! So if more and more people are communicating through Social Media where do emails fit in?
Emails are a great revenue generator for your business, informing customers of new equipment, courses and trips. Emails are still considered by marketing experts to be the most cost-effective marketing tool and where your customers, on average, are most likely to engage with you online.
The use of email allows you to send messages that won’t interrupt your customer from what they are doing like a phone call does and allows the customer to respond at their leisure. Far from fading away, emails as a form of communication, is not being left behind. In fact we are sending more and more emails every year. According to The New York times we sent over 107 trillion emails to each other in 2010.
To find the tools you need to make sure your messages and promotions that you sending by email are not being ignored and deleted, to effectively communicate with your customers and to encourage them to respond please join us for the ‘Creating Engaging Emails Webinar‘ by clicking on https://www1.gotomeeting.com/register/252214872 link.
EVE User Group – PADI Europe, Middle East and Africa
Join PADI / EVE Users from around the world to learn and share knowledge about PADI’s Marketing Management Sofware for the business of diving.
Register for a session now by clicking a date below:
Wed, Jan 18, 2012 1:00 PM – 2:00 PM GMT
Wed, Feb 15, 2012 1:00 PM – 2:00 PM GMT
Wed, Mar 21, 2012 1:00 PM – 2:00 PM GMT
Wed, Apr 18, 2012 1:00 PM – 2:00 PM BST
Wed, May 16, 2012 1:00 AM – 2:00 PM BST
Wed, Jun 20, 2012 1:00 PM – 2:00 PM BST
Wed, Jul 18, 2012 1:00 PM – 2:00 PM BST
Wed, Aug 15, 2012 1:00 PM – 2:00 PM BST
Wed, Sep 19, 2012 1:00 PM – 2:00 PM BST
Wed, Oct 17, 2012 1:00 PM – 2:00 PM BST
Wed, Nov 21, 2012 1:00 PM – 2:00 PM GMT
Wed, Dec 19, 2012 1:00 PM – 2:00 PM GMT
Once registered you will receive an email confrming your registraton with informaton you need to join the Webinar.
Creating Engaging Emails for EVE – Forthcoming webinar
Come along to this PADI hosted webinar and we’ll show you how to create engaiging customer emails, show you some cool free tools, and give you a head start in creating warm touches with your customers. Hosted by Richard Howes – PADI Regional Manager; you’ll get the insider tips on why some email campaigns are more successful than other, and how to improve the open rate of the emails you send.
To register for the webinar, click this link:
https://www1.gotomeeting.com/register/252214872
You’ll need an image editting tool that uses layers (free), so get downloading and installing:
Gimp Photoeditor: http://www.gimp.org/downloads/
It makes sense that you download and install this before the webinar in order to follow along with the tutorial.
Can YOU afford not to be ready for Christmas?
Can YOU afford not to be ready for Christmas?
Why? Because research has shown that whilst many of us were still dragging barbeques out of sheds, a growing number of people were compiling their Christmas Wish List. Evidence also shows that people who browse early are looking to spread the costs of bigger items over a period of several months.
Christmas is fast approaching as I write this guide, and if we are not careful we will end up with socks and shower gel (and other types of toiletry) from our friends and family who are unsure what to buy us.
But fear not! If we are organised we could send out our ‘Wish List’ to our loved ones with items big and small, and they could get us exactly what we want. This is a great opportunity to do the same for our customers who want to do more courses, buy more shiny dive gear and book on to trips to use their new skills and equipment.
How?
We have already written an information document about running a ‘Wish List’ which has a digital toolbox that includes promotional posters, emails to send to your customer and a Wish List form. You can read all about this by clicking onto the following link – ‘How to Guide’ for running Wish Lists.
To put a Christmas spin on this we have designed an email template for you to use/customise and send out to your customers to advertise that you are running a Christmas Wish List.
Once they have come in to see you and created their ‘Wish List’ they then need to tell their loved ones where it is. To help, we have designed an email template which you give them so they can send it to their friends and family, to let them know that the Wish List is with you.
We have also created a fantastic ePoster to advertise the presence of your customers’ Wish List which can be sent to the customer so they can text from THEIR smart phones to their friends and family or post on Facebook for the entire world to see!
Christmas Discover Scuba Diving DVD box sets
There are posters designed for you to put up to advertise both the Christmas Wish List but also advertise Discover Scuba Diving (DSD) as a unique Christmas present – a present that they will remember for the rest of their lives. To add real value to this we have designed a Christmas DSD DVD cover which can be used in conjunction with a Go Dive DVD (82069UK) and the Christmas DSD voucher template.
Christmas Cards – Paper and Electronic
What about that last minute customer who hasn’t even bought a card yet? We have designed a Christmas card template which you can print out and then include in either the Christmas DSD voucher and/or Christmas DSD DVD box set.
For the diving customer who loves his smart phone we have made a Christmas eCard which they can send via email and allows you to attach an electronic version of the Christmas DSD voucher for their loved one and potential new diving buddy!
Can you afford not to start marketing now?
So with Christmas just round the corner, can you afford not to start marketing now? Click on the ‘Christmas digital tool box’ link, answer a 60 second eSurvey and we will then send you the links to download the good stuff.
P.S. Don’t forget to make your own Wish List and send it out to your friends and family before it is too late!
