Did you know that loyalty programs have a proven ability to increase YOUR average transaction value, average transaction frequency and increase the your customer lifetime value.
Why? Because on average current customers spend 67% more than a new one. According to Inc.com, it costs a business 5-10 time’s more to acquire a new customer than it does to sell to an existing one.
Figures from the Valued Merchant Services company report, show that consumer spending is 46% higher with companies that offer loyalty card programs. So why do some loyalty programs succeed whilst others fail?
‘Loyalty programs tend to do well in the first year, but like good theatre, you have to find ways to keep filling the seats. That, has less to do with the value of points or discounts to a customer, and much more to do with a company’s use of data mining to improve the customer experience’ - Brian Woolf, president of the Retail Strategy Center.
Do YOU have an effective ‘loyalty’ program in place? Why because a successful loyalty program can:
- Help with ‘Diver Bring Diver’ programs (find new customers!)
- Increase your up selling and cross selling opportunities
- Improve the effectiveness of your advertising campaigns
- And more… (you will have to sign up to this webinar to find out the rest!)
Did you know that studies have shown that 60% of customers say that a Loyalty Card Program is important in their shopping decisions according to the Valued Merchant Services Company? Plus Loyalty Programs can also be used in conjunction with a gift card program.
So with this in mind we have built you a brand new email template to use today which you can download by clicking the big blue button below:
If you are an EVE user we also have recorded a webinar for you watch about setting up and running a Loyalty Program using your EVE system. This can be accessed by clicking the button below:
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