Monthly Archives: January 2012
A cool App Review and check out Google Street View INSIDE a PADI Dive Centre
A few days ago, I visited John Forbath, owner of Big Squid (S35557) in Clapham, London. A while back he was visited by the Google Street View Team who were mapping his area and they asked if he would like them to do a Google Street View INSIDE his dive centre!
So after a bit of cool filming, customers can now click on his Google Maps listing and actually see the inside of his dive centre before they come and visit him. To check this out (and it is really, really cool!) click the ‘inside Big Squid using Google Street View‘ link to see how it in action.
John also showed me an App called ‘Penultimate‘ which is also very cool and he is using this to do digital dive briefings. He is able to load a dive site picture into it and then use different colours to draw over the top to indicate the entry and exit points as well as the dive plan and route. I believe you can even email the picture afterwards to the divers so that they could print it off for their logbooks – now that is cool! Check out John reviewing the App by clicking the ‘Penultimate App Review by John Forbath‘ link.
The importance of emails to your business…
According to the ‘Stunning Social Media Statistics‘ blog post (09/2011) by the Social Media blogger Jeff Bullas, 1 in every 9 people on Earth is on Facebook and there are an average of 190 million Tweets sent on Twitter everyday! So if more and more people are communicating through Social Media where do emails fit in?
Emails are a great revenue generator for your business, informing customers of new equipment, courses and trips. Emails are still considered by marketing experts to be the most cost-effective marketing tool and where your customers, on average, are most likely to engage with you online.
The use of email allows you to send messages that won’t interrupt your customer from what they are doing like a phone call does and allows the customer to respond at their leisure. Far from fading away, emails as a form of communication, is not being left behind. In fact we are sending more and more emails every year. According to The New York times we sent over 107 trillion emails to each other in 2010.
To find the tools you need to make sure your messages and promotions that you sending by email are not being ignored and deleted, to effectively communicate with your customers and to encourage them to respond please join us for the ‘Creating Engaging Emails Webinar‘ by clicking on https://www1.gotomeeting.com/register/252214872 link.
Christal Seas Scuba – New Store Preview
I’ve had the pleasure of spending a day with Chris and Polly at Christal Seas Scuba, Norwich in their new purpose build store and facility.
I’ve enclosed some photographs below if anyway wants a sneak preview. We’re working to build a PADI Education area to display materials and courses alongside associated equipment.
A big thanks to Chris, Polly and the whole Christal Seas Team for a big effort in promoting the PADI Brand.
EVE User Group – PADI Europe, Middle East and Africa
Join PADI / EVE Users from around the world to learn and share knowledge about PADI’s Marketing Management Sofware for the business of diving.
Register for a session now by clicking a date below:
Wed, Jan 18, 2012 1:00 PM – 2:00 PM GMT
Wed, Feb 15, 2012 1:00 PM – 2:00 PM GMT
Wed, Mar 21, 2012 1:00 PM – 2:00 PM GMT
Wed, Apr 18, 2012 1:00 PM – 2:00 PM BST
Wed, May 16, 2012 1:00 AM – 2:00 PM BST
Wed, Jun 20, 2012 1:00 PM – 2:00 PM BST
Wed, Jul 18, 2012 1:00 PM – 2:00 PM BST
Wed, Aug 15, 2012 1:00 PM – 2:00 PM BST
Wed, Sep 19, 2012 1:00 PM – 2:00 PM BST
Wed, Oct 17, 2012 1:00 PM – 2:00 PM BST
Wed, Nov 21, 2012 1:00 PM – 2:00 PM GMT
Wed, Dec 19, 2012 1:00 PM – 2:00 PM GMT
Once registered you will receive an email confrming your registraton with informaton you need to join the Webinar.
Creating Engaging Emails for EVE – Forthcoming webinar
Come along to this PADI hosted webinar and we’ll show you how to create engaiging customer emails, show you some cool free tools, and give you a head start in creating warm touches with your customers. Hosted by Richard Howes – PADI Regional Manager; you’ll get the insider tips on why some email campaigns are more successful than other, and how to improve the open rate of the emails you send.
To register for the webinar, click this link:
https://www1.gotomeeting.com/register/252214872
You’ll need an image editting tool that uses layers (free), so get downloading and installing:
Gimp Photoeditor: http://www.gimp.org/downloads/
It makes sense that you download and install this before the webinar in order to follow along with the tutorial.
